Jessica Kennedy Vickers is Manager, Marketing Analytics & Insights for The Walt Disney Company. She has implemented go-to-market strategies for various products and experiences in multiple industries, including travel, themed entertainment, and defense. She is a native Mississippian but has lived in numerous cities and states around the country. Jessica holds an undergraduate degree in Computer Engineering from Jackson State University and a Master of Engineering degree in Systems Engineering from Old Dominion University. She is a proud member of Alpha Kappa Alpha Sorority, Incorporated. Jessica believes that storytelling is a way to humanize even the worst parts of ourselves, and she enjoys using stories to bring people and teams together.